What does prism mean?
In the era of information explosion, the concept of "prism" has gradually become a key tool for analyzing hot topics and public opinion trends. This article will combine the hot topics on the Internet in the past 10 days and analyze the meaning of "prism" and its application scenarios through structured data.
1. Definition and function of prism
Prism Index is a quantitative index that measures the multi-dimensional communication effect of information, reflecting the difference in refraction of topics under different groups, platforms and perspectives. High prism means that the topic has stronger cross-border communication power and diversity of opinions.
| indicator | Description | Typical range |
|---|---|---|
| Basic heat | Original topic spread | 0-1 million+ |
| Platform dispersion | Number of cross-platform communications | 1-10+ platforms |
| Opinion polarization rate | Proportion of opposing views | 0%-90%+ |
| Amount of derived topics | Number of secondary topics generated | 0-100+ |
2. Analysis of recent hot spots with high prism degree
According to the monitoring data of the entire network (November 1-10, 2023), the following topics show significant prism characteristics:
| Ranking | topic | heat index | Number of platforms | Derived topics |
|---|---|---|---|---|
| 1 | OpenAI Developer Conference | 9,850,000 | 8 | 32 |
| 2 | Controversy over medication for mycoplasma pneumonia | 7,210,000 | 6 | 28 |
| 3 | Changes in consumption trends during Double Eleven | 6,540,000 | 7 | 19 |
| 4 | Palestinian-Israeli Conflict Humanitarian Crisis | 5,870,000 | 9 | 41 |
| 5 | AI painting copyright dispute | 4,920,000 | 5 | 15 |
3. Typical case: Prism analysis of the OpenAI incident
Taking the OpenAI Developer Conference as an example, its prism is as follows:
| Dimensions | Performance characteristics | Data support |
|---|---|---|
| technology circle | Focus on GPT-4 Turbo performance | Developer community discussion volume +320% |
| investment community | Analyze business model changes | Brokerage reports released 47 copies |
| public opinion | Worries about AI replacing jobs | Weibo topic reading volume: 320 million |
| ethical aspect | Discussion on security protection mechanisms | 89 new academic papers were added |
4. Application value of prism degree
1.Public opinion warning: When the opinion polarization rate exceeds 60%, it often indicates the intensification of social differences.
2.content creation: High amount of derivative topics shows space for content re-creation
3.business decisions: Platform dispersion reflects the real circle-breaking effect
| Application scenarios | key indicators | Decision reference |
|---|---|---|
| brand marketing | Amount of derived topics | >15 need to start matrix propagation |
| crisis public relations | Opinion polarization rate | >40% require targeted communication |
| product development | Platform dispersion | >5 platforms verify the universality of requirements |
5. How to improve the prism of content
1.Multi-view design: Preset more than 3 interpretation angles
2.Cross-platform adaptation: Produce text/video/data visualization and other multi-form content
3.Dispute points reserved: Set up 5%-15% open discussion space in professional content
Through prism analysis, we can not only measure the breadth of information dissemination, but also gain insight into the depth of social cognition. In the era of fragmented communication, mastering this tool will help us identify the real signal from the noise.
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