How many stores does Haidilao have? Global expansion and hot topics inventory
Recently, Haidilao, as the leading brand in the domestic hot pot industry, has once again become the focus of public attention. This article will combine the hot topics on the Internet in the past 10 days, sort out the number of global stores and expansion trends of Haidilao, and display its development status through structured data.
1. Statistics on the number of Haidilao stores worldwide (latest data as of 2023)
| area | Number of stores | Proportion of global |
|---|---|---|
| Mainland China | About 1,300 | 85% |
| Hong Kong, Macao and Taiwan regions of China | about 50 | 3.3% |
| Overseas (including Singapore, the United States, etc.) | About 170 | 11.7% |
| global total | About 1,520 | 100% |
2. Popular topics related to Haidilao in the past 10 days
1.Overseas expansion accelerates: Haidilao announced that it will open its fifth store in London, England, triggering discussions among netizens on the "export of Chinese hot pot culture".
2.Service innovation controversy: Some consumers complain about "excessive service", such as too frequent birthday greetings, and related topics have been read more than 200 million times.
3.digital transformation: The newly launched AI ordering system is piloted in Shenzhen, which can realize dish recommendations and allergen reminders.
3. Analysis of Haidilao store distribution characteristics
| city type | typical city | Store density |
|---|---|---|
| first tier cities | Beijing/Shanghai/Shenzhen | 1.2 per 100,000 people |
| New first-tier cities | Chengdu/Hangzhou | 0.8 per 100,000 people |
| Key overseas cities | Singapore/Los Angeles | 1 house per 200,000 people |
4. The five major issues consumers are most concerned about
1. Has Haidilao’s per capita consumption increased? (Latest data: about 120 yuan/person in first-tier cities)
2. In which cities will new stores be opened? (It is reported online that 200 new stores are planned to be added in 2024)
3. Differences between overseas stores and domestic menus (the Singapore store adds localized products such as coconut milk pot base)
4. When will the franchise policy open? (Currently it is still a direct operation model)
5. Proportion of takeaway business (accounting for approximately 15% of revenue, with a growth rate of 40%)
5. Industry comparison data
| brand | Number of stores worldwide | 2023 revenue (100 million yuan) |
|---|---|---|
| Haidilao | 1,520 | about 450 |
| xiabuxiabu | 1,100 | about 180 |
| xiaolongkan | 800+ | about 90 |
Conclusion:Haidilao continues to expand at an average rate of one new store every two days, and its global layout and digital innovation remain the focus of the industry. The latest financial report shows that the profit margin of overseas stores is 3-5 percentage points higher than that of domestic stores, which may promote its further development in the European and American markets in the future.
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