What bottoms are popular this year? Analysis of popular trends across the network in the past 10 days
With the change of seasons, the bottom fashion trend in the fashion industry has ushered in new changes. Through tracking and analysis of popular topics across the network for the past 10 days, we have compiled the five most popular bottom trends and detailed data in 2023 to help you quickly master the inspiration for outfits.
1. Popular bottom types rankings
| Ranking | Single item name | Search volume increase | Number of times celebrities sell goods |
|---|---|---|---|
| 1 | Work pants | +217% | 58 times |
| 2 | Slightly flap jeans | +189% | 42 times |
| 3 | Leather skirt | +156% | 36 times |
| 4 | Sports trousers | +132% | 29 times |
| 5 | Slit long skirt | +98% | 23 times |
2. In-depth analysis of popular products
1.Work pants: With its functional air pocket design and three-dimensional tailoring, it has become the highest frequency item under the topic of "#ootd". Data shows that khaki accounts for 43%, black accounts for 32%, and the style of paired with short tops has received more than 8 million praises.
2.Slightly flap jeans: The retro style of the 1970s is revived, and the width of the trouser legs is concentrated in 20-25cm. The most popular style is the most popular. Related notes from Xiaohongshu show that the way to wear with thick-soled shoes is the highest, with 12,000 new notes added in a single day.
3. Material and color trends
| Popular elements | Representative single product | Market share |
|---|---|---|
| Wash and make old | Denim singles | 38% |
| Matte leather | Skirt/trouser suit | 25% |
| Checkerboard plaid | Casual pants | 17% |
| Neon fluorescent color | Sports pants | 12% |
4. Guide to dressing scenes
1.Commuter dress: The search volume of high-waisted straight-leg pants + loafers combination increased by 89%, and neutral colors such as beige and light gray are the most popular among working women.
2.Dating outfits: The "looming" effect of the slit skirt has become the new favorite. Taobao data shows that the style with a slit height of 25-30cm is the best sales, with red and champagne colors accounting for 65%.
3.Sports and leisure: The combination of trousers and dad shoes continues to become popular, and the search volume of side striped design models increased by 73% month-on-month, among which the Adidas three-bar classic model has the highest discussion.
5. Consumer portrait analysis
| Age group | Preferred single items | Purchase decision factors |
|---|---|---|
| 18-25 years old | Ripped jeans | Celebrity same style>Price>Brand |
| 26-35 years old | High waist suit pants | Style>Comfort>Easy to take care of |
| 36-45 years old | Wide-legged knitted pants | Material>Slimming effect>Verious |
Conclusion:This year's bottom trend is characterized by the coexistence of retro and functionality. Consumers pursue both the retro charm of the 1970s, but also value practical functionality. It is recommended to pay attention to the three core elements of multi-pocket design, aging treatment, and elastic fabrics. When matching, pay attention to the golden rules of "tight on the top and loose on the bottom" or "short on the top and long on the bottom" to easily create a fashionable look.
check the details
check the details
en
